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Pit Crew Products [back]
On-Hold Concepts
• Features
• Benefits
• Pricing
• Get Started
• Frequently Asked Questions (FAQs)
Throughout the course of a business day, there may be times when a customer is put on hold during a telephone call. Many automotive service and repair businesses miss out on this prime opportunity to advertise to their customers. Pit Crew provides the solution through On-Hold Concepts.
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No matter what the reason is for having your customer on hold, you most likely will have their riveted attention as they wait for you to return to them. This is a great time to further your branding and marketing strategies!
With On-Hold Concepts, you can have a fully customizable on-hold advertising and music program that will reflect your company's brand and marketing strategies. On-hold advertising is an image-building opportunity and an important component of your overall marketing plan.
Features
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Your on-hold advertising progam is completely customizable. Experienced, professional copywriters carefully craft your messages with information and direction you provide. To enhance the messages, you also choose what style of music you want!
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Professional voice talent will record your approved, final script.
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Both the professional voice talent and the music you choose are mixed and recorded in a state-of-the-art digital recording studio. The end result is a professional production designed to inform and to enterain your on-hold customers. |
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Benefits
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Decrease caller hang-ups – When you place a caller on-hold, they will hear customized messages and music that shares information about your business. Extensive research has shownw that callers prefer product and service-oriented messages, rather than just silence. Additionally, when callers hear silence for too long a period while on-hold, they may think they've been forgotten or even disconnected, causing them to hang up in frustration.
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Create a lasting first impression – Throughout the course of a normal, busy day at your automotive service and repair business, your customers may be put on-hold during a phone call. Companies who have professionally produced, on-hold advertising programs project a lasting good impression on their customers.
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Complement your marketing efforts and see results – Powerful and informative, these customized on-hold advertising messages offer the most affordable and efficient targeted marketing tool available today. Your on-hold program becomes an important reflection of your company's brand, as well as a key component of your company's marketing efforts.
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Increase sales – Share information with your customers, improve customer relations and expand your business with increased sales. How? Use your on-hold messaging program as another tool to educate your customers on all things automotive. Why should they get their oil changed and when? Why is preventive maintenance important? Your on-hold program can be a very powerful customer education tool.
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Pricing
For current pricing, please call (206.529.1408) or email us. You can also fill out our Request Information form.
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Get Started
Are you ready to take your business beyond the next level? Then contact us today to get started! Email us at info@pitcrewmarketing.com or call 206.529.1408 today.
You can also fill out our online Request Information form. One of our associates will contact you for a complimentary analysis of your automotive service and repair business.
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FAQs (Frequently Asked Questions)
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I have some ideas, but I'm not entirely sure what I want my on-hold script to say. Can you help?
Certainly. On-Hold Concepts uses experienced copywriters who will take your ideas and create a professional script that is specific to your business, your brand and your marketing strategies. |
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I already play music on my on-hold system. Shouldn't this be good enough to keep my customers entertained while they wait?
There are two answers to this question. The time your customer spends while waiting on-hold is much better used with a targeted, specific advertising program that conveys not just your company's brand, but also educates your customers on your services. This will help you improve customer relations and increase sales.
The second answer to this question is a legal one - failure to obtain proper licenses and pay royalties to the owners and representatives of copyrighted music that is presented in a public environment is a violation of copyright laws. This includes using a consumer CD or the radio, as these sources are considered a second performance, transmission or re-broadcast of the music to the public and therefore would still require permission and payment of the performance fee.
You can contact and arrange to pay royalties to the music companies yourself. But this can be time-consuming, detail-intensive and cost-ineffective. On-Hold Concepts has licensing agreements already established and can handle all the legalities for you, so you can worry about more important things, like running your business. |
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I've already implemented other marketing and advertising programs. Why should I include an on-hold messaging program to my marketing plans and budget?
A customized on-hold messaging program will complement any marketing and advertising programs you already have in place, as well as reinforce your brand identity. Your customers who are on-hold are a riveted, attentive audience. This is a prime opportunity to advertise and share your messages. In addition, on-hold messaging programs are one of the least expensive advertising methods available, compared to radio, television and print ads. |
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