|
|
|
|
Pit Crew Products [back]
CustomerLink
• Features
• Benefits
• Pricing
• Get Started
• Frequently Asked Questions (FAQs)
CustomerLink is an innovative Customer Relationship Management (CRM) communication and marketing system. CustomerLink automatically sends out various types of reminders and communication pieces to your customers on your behalf. Greatly increase your car count, retain your customer base, |
 |
and generate greater profits without having to invest your time and effort.
Most automotive service and repair businesses spend six times more money attracting new customers than trying to keep existing ones. However it is estimated a loyal customer is worth ten times the value of a one-time buyer.
Successful shop owners have learned the subtle distinction between customer satisfaction and customer loyalty. Building long-term relationships and repeat revenue stream is achieved through developing customer loyalty. The one-time service or repair job is often an unprofitable one. Customer retention and loyalty produce profits.
At Pit Crew Marketing, we believe that accurately reminding your customers about what needs to be done to their vehicles is the shop's responsibility. The fact that the shop will make money doing it is a bonus. Once you convince your customers that they can give you complete control of their vehicle and they do not need to think about it, you will be rewarded with loyalty!
Features
| • |
Direct mail letters, postcards, service reminders and surveys are automatically sent out to your customers based on proactive service-driven events that you set (such as oil changes, tire rotations, factory scheduled maintenance, etc.)
|
| • |
Stop guessing and start measuring! How many customers were reached? How many returned for the recommended services? How much money did you make? You'll get a crystal-clear picture of how your CRM program is working for you via monthly "Proof-Statement" reports.
|
| • |
The very best and cutting-edge technology in database management, Internet data collection and relationship marketing at your service! These help ensure your customers feel appreciated and will return to you for all of their service and repair needs.
|
| • |
Pit Crew Marketing provides the creative juices and talents to design fully-customized marketing pieces that fit seamlessly with your brand.
|
(back to top)
Benefits
| • |
Create loyal, repeat customers |
| • |
Increase sales, revenue and profits |
| • |
Better use of your marketing and advertising budget |
| • |
Reduce dollars spent on customer acquisition (your customer will refer friends, family, associates) |
| • |
Increase in new car and customer count (from referrals) |
| • |
Strengthened position in the marketplace |
| • |
Improved customer segmentation and profiling (who are your most profitable customers?) |
| • |
Continuous customer feedback and insight |
(back to top)
Pricing
For current pricing, please call (206.529.1408) or email us. You can also fill out our Request Information form.
(back to top)
Get Started
Are you ready to take your business beyond the next level? Then contact us today to get started! Email us at info@pitcrewmarketing.com or call 206.529.1408 today.
You can also fill out our online Request Information form. One of our associates will contact you for a complimentary analysis of your automotive service and repair business.
(back to top)
FAQs (Frequently Asked Questions)
| 1. |
Why do shops need CustomerLink?
• Scheduled maintenance service is highly profitable
• Scheduling service work balances workflow and increases off-season car count
• Busy professionals and commuters need help managing the life cycle of their cars
• Preventive maintenance can help reduce the need for emergency repair work and increase customer satisfaction |
|
| 2. |
Is CustomerLink a software program that requires a lot of training on the part of my business?
No. CustomerLink is a service that does all the customer communication and reporting so you can spend your valuable time doing what you do beset: working on cars, improving your business, generating revenue. |
|
| 3. |
Do I need a shop software program to implement CustomerLink?
No. CustomerLink works even if you are not using shop software today. |
|
| 4. |
How can sending a Thank You, Service Reminder or Survey benefit my business?
• Thank You Cards and Letters: Industry experts agree that in order to establish and maintain good relationships with customers, they must feel appreciated. Thank you correspondence is a great way to improve both customer relations and your business's image.
• Service Reminders: The dealer network has proven that repeat customers are 38% more profitable than new customers. Regularly scheduled maintenance service work keeps shop productivity and profitability at its highest level, while helping to manage the life cycle of the car for the vehicle owner.
• Surveys: The key to managing a successful business is having a clear understanding of your strengths and weaknesses. Our surveys and reports help identify those strengths and weaknesses, and provide categorized feedback that directs attention to those areas that need improvement. |
|
| 5. |
What can I expect as a return on my investment?
Customer Relationship Management (CRM) programs work! In 2005, our clients averaged a $55.00 return for every $1.00 spent! Our average automotive service and repair business client had a response rate of over 27% in 2005. |
(back to top)
|
  |
|
